Tarot for the Wild Soul

Objective:

A new brand identity and online ecosystem for Tarot for the Wild Soul, an award-winning resource for Tarot education founded by Lindsay Mack.

Tarot for the Wild Soul was looking to rebrand and develop a new digital experience for their many offerings—award-winning courses, an industry-beloved podcast, free Tarot education and more. Positioning Lindsay as an established leader in her industry, I rebranded and relaunched the Tarot for the Wild Soul site as the home for all of Lindsay’s Tarot education. Combined with detailed customization of their Teachable school, I developed a fully branded, seamless, high value educational experience for their students.

Exploring symbols, meaning making, and connecting with the unseen is at the heart of the brand. The visual system incorporates imagery from the natural world that speaks to the layers of meaning behind different Tarot cards and invites students into moments of greater connection with themselves and the world around them.

tarotforthewildsoul.com